![]() Limited to just 400 pairs, you can pick up a kit for $40, exclusively at Neff Headwearand at the Kellogg’s NYC storefront in New York City. The Froot Loops Toucan Sam Shades kit comes in a custom storage case designed like a mini cereal box and features interchangeable faceplates and arms that allow for up to 80 diferent design combinations. To bring the campaign to life, Froot Loops teamed up with Neff Headwear, Timbuk2 and the State Bicycle Co., for collaborations that the brand plans to launch throughout the summer.įroot Loops just kicked off the new campaign with the launch of Neff + Froot Loops Toucan Sam Shades, designed by Shaun Neff – founder of Los Angeles-based streetwear brand Neff Headwear. ![]()
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